What is the next step after making a connection with a customer?

Identifying the customer's needs is essential after establishing a connection because it allows you to tailor your approach and offerings to better meet those needs. This step involves actively listening to the customer, asking open-ended questions, and gauging their preferences and pain points. Understanding what the customer truly requires enables you to provide relevant solutions, enhancing their experience and increasing the likelihood of a successful transaction or ongoing relationship.

The other options, while they may seem beneficial in certain contexts, are not as foundational as identifying needs. Offering discounts or multiple products could occur after understanding what the customer values most, and requesting feedback is also a later stage, typically used for improving services or product offerings after the engagement has progressed. Thus, properly assessing the customer's needs is a critical precursor to any of those actions, ensuring that the service or products offered align with what the customer is looking for.